Yuletide Traditions on Tap
a one-of-a-kind holiday market in the heart of East Tennessee
Every Friday, Saturday & Sunday
Nov 28 THRU Dec 21
Rain or Shine | Free Admission | No Ticket Necessary
Market Hours
| Monday - Thursday | Closed |
| Friday | 3:00 PM — 8:00 PM |
| Saturday - Sunday | 11:00 AM — 8:00 PM |
BREWERY HOURS
| Monday | Closed |
| Tuesday - Wednesday | 3:00 PM — 12:00 AM |
| Thursday | 11:00 AM — 12:00 AM |
| Friday - Saturday | 11:00 AM — 1:00 AM |
| Sunday | 11:00 AM — 12:00 AM |
Eat, Drink & Be Merry
full steins and unique finds
Located at the entrance of Schulz Bräu Brewery, guests can enjoy authentic German holiday food and festive drinks—all while shopping for locally handmade gifts in a cozy, old-world Christmas setting.
New Vendors Daily!
Vendors rotate daily, giving visitors a reason to return again and again to discover fresh offerings and new favorites.
PLANNING A GET TOGETHER? JUST WANT TO KEEP WARM?
Reserve an Igloo!
Each igloo features comfy seating, a warm fireplace, and your own personal TV—perfect for relaxing with friends or family.
More Than a Market
A UNIQUE HOLIDAY experience
In addition to local gifts and goods, there will also be: live music, visits from Santa and Krampus, traditional Glühwein, Knoxville’s largest live Christmas tree—all in the midst of a twinkling, old-world Christmas atmosphere.
